Privacy Policy

This privacy policy has been developed in accordance with GDPR/RGPD rules.

Who processes your data?

FLASH MARKET , a general partnership, whose registered office is located at Avenue de l'Été 10, 1410 Waterloo, with a management office at Rue devant la Ville 17, 4680 Oupeye, as well as at Rue des Églantines 19, 4020 Bressoux. It is registered with the Banque Carrefour des Entreprises under number 1022.104.539 . FLASH MARKET is responsible for the processing of personal data collected about you and for the management of any personal data in the context of the services provided by the company.

For what purposes do we collect and process your data?

FLASH MARKET collects and processes personal data about you for the following purposes: Firstly, this data is used for customer relationship management . It allows FLASH MARKET to improve interaction with its customers, optimize the user experience on its platforms, and respond effectively to requests, questions or complaints made by its customers.

FLASH MARKET also collects and processes your personal data for the following purposes:

• Creation and management of user accounts , allowing access to FLASH MARKET personalized services.

• Management of consent relating to the use of your personal data, in particular concerning the sending of commercial communications and newsletters by electronic means.

• Dispute management , including in particular the recovery of any sums due, as well as the management of payment incidents, in accordance with the legal and regulatory obligations applicable to FLASH MARKET's activities (in particular requests from the tax authorities).

• Provision of the services offered , including placing orders, tracking purchases and invoices, subscribing to the newsletter and accessing all the features offered by FLASH MARKET.

• Management of customer exchanges and communication , particularly in the context of customer relations (via means such as WhatsApp, email, instant messaging, etc.). In order to improve the quality of service, certain exchanges may be recorded.

• Establishment of statistical analyses , in particular to respond to surveys conducted by public interest bodies or to requests made by administrative, executive or judicial authorities (for example, in the event of incidents related to food safety).

• Collection of your opinions and comments relating to the products or services offered.

• Processing your requests relating to the exercise of your rights , such as the rights of access, rectification, opposition or any other right provided for by applicable data protection legislation.

• Fraud risk management , in order to prevent the misuse or fraudulent use of your data or FLASH MARKET services. Depending on the results of the checks, FLASH MARKET reserves the right to take any measure deemed necessary to protect personal data, information systems and its interests, which may include the suspension of access to certain services or accounts.

• Management of product recalls , where applicable, at the initiative of a supplier or within a regulatory framework, and transmission of relevant information relating thereto.

• Monitoring and management of evidence , intended to meet our legal and regulatory obligations or for evidentiary purposes in the context of disputes (e.g.: retention of evidence relating to an order or the exercise of your rights).

Your personal data may also be used for commercial prospecting operations, or for studies aimed at improving customer knowledge and the suitability of the services offered by FLASH MARKET to the expectations of its customers. For this purpose, and in accordance with the consents that you have previously given us , the processing of your data may include, in particular:

• The analysis of your use of the Services , including your navigation on our website or mobile application, as well as your interactions with the communications we send you (opening of emails, clicks, etc.), in order to better understand your preferences, to evaluate the interest generated by our content, and to offer you personalized products, services or content adapted to your profile. These analyses will be carried out strictly in compliance with applicable legislation, in particular with regard to cookies and trackers.

• Sending commercial or promotional communications , personalized or not, by electronic means (including e-mails, SMS, push notifications) or postal means, in connection with FLASH MARKET products, services or events, based on the data you have provided to us and your history of interaction with our services.

In the context of commercial prospecting activities including profiling operations , and when these are based on the explicit consent of the person concerned, it is specified that this consent may be withdrawn at any time , without retroactive effect on the lawfulness of the processing carried out before the revocation.

In addition, your personal data may also be used for the implementation of technical operations necessary for the processing of the aforementioned purposes. These operations may include, but are not limited to:

• The performance of technical, organizational or cybersecurity actions , in particular for the purposes of detecting anomalies , preventing fraud , and protecting the integrity and confidentiality of your personal data as well as the information systems ensuring their processing.

• The allocation of a unique digital identifier linked to your data, allowing us to interact with you in a consistent manner across all digital media used (website, mobile application, social networks), including for the purpose of distributing targeted or personalized communications .

• The execution of technical operations to update or correct your contact details , particularly in the event of a change of postal or electronic address, in order to ensure the continuity and reliability of our exchanges.

Why are your personal data processed?

Your personal data may be processed for one or more of the following legal reasons:

• On the basis of our legitimate interest , in strict compliance with your fundamental rights, freedoms and interests, in particular in order to:

  • Strengthen and maintain the relationship with our existing or potential customers (loyalty, customer satisfaction, etc.);

  • Improve customer knowledge for the purpose of personalizing our services and communications;

  • Promote FLASH MARKET products and services in a relevant and targeted manner;

  • To combat fraud, prevent misuse of our services and ensure the protection of our legal interests, including in the event of litigation or legal proceedings;

• Because the processing is necessary for the performance of a contract or for pre-contractual measures taken at your request. This includes in particular:

  • The provision of services offered by FLASH MARKET , including the management of your customer account, the processing and monitoring of your orders;

  • The communication of commercial offers, promotions or information relating to products or services of FLASH MARKET or partners, when this is contractually provided for or necessary for the service.

What data do we collect?

The personal data processed by FLASH MARKET comes from the following sources:

• On your own initiative , in particular when registering for our services or creating a customer account. The data concerned includes, among other things, your surname, first name, date of birth, postal, electronic and telephone contact details, as well as any other information explicitly entered in the forms provided for this purpose;

• Social media platforms (such as Facebook, Instagram, LinkedIn), as part of the use of “plug-in” features or connections via social identifiers. These exchanges of information may occur, for example, when you are logged into your Facebook account while browsing the FLASH MARKET website or when you interact with “Like” or “Share” buttons. If you do not want such interactions to be recorded, it is your responsibility to log out of the social platforms before browsing our website;

• Public or freely accessible data (open data), collected in accordance with current regulations;

• Websites and mobile applications operated by third-party entities that are partners of FLASH MARKET, including data from your browsing or targeted advertising that may be sent to you;

• From the direct use of FLASH MARKET services , in particular through your purchases, orders and interactions with our platforms (websites, applications, customer services), which may generate data such as:

  • Technical information (IP addresses, connection logs, browsing data);

  • Transactional data (place and date of order, payment methods, purchase history);

  • Location data, if enabled on your device;

• From third-party partners or service providers who have collected data about you (e.g., postal address, email address, profile data) in compliance with applicable legal obligations and, where applicable, with your prior consent duly obtained. This data may be integrated into our information systems to ensure the updating, reliability, and consistency of our customer files.

Who will be able to access your data?

In order to pursue the purposes set out above, and to the extent strictly necessary for their achievement, your personal data may be communicated, in a regulated manner, to the following recipients:

• To business partners, advertisers or co-branding owners , it being specified that they do not have access to your personal data allowing direct or indirect identification. Only aggregated or pseudonymized data, associated with your profile, may be used for advertising targeting or commercial communication purposes;

• To duly authorized FLASH MARKET staff members , from the departments concerned by the processing, such as marketing, studies and analyses, customer relations, accounting, litigation, taxation, information systems and IT security;

• To external service providers or subcontractors acting on behalf of FLASH MARKET, and bound by contract, in particular for IT, logistics, maintenance, advertising, data analysis, sending of commercial communications or customer service services. These subcontractors only act on instructions from FLASH MARKET and are subject to strict confidentiality and security obligations;

• To payment service providers or debt collection management providers, in connection with the execution of your payments or the recovery of amounts owed to FLASH MARKET;

• To the competent administrative, regulatory or judicial authorities , when the communication of this data is required by law or necessary to ensure the defense of our rights, respond to an injunction, or prevent or detect any illicit activity.

How long will your data be kept?

The personal data collected about you is kept for a period strictly necessary to achieve the purposes for which it was collected, increased, where applicable, by the applicable legal limitation periods.

In this capacity:

• Your data relating to the creation of your customer account is kept for the entire duration of your subscription to our services.

• At the end of this relationship, and unless you object, your data may be kept for commercial prospecting purposes for a maximum period of three (3) years from your last contact with FLASH MARKET .

• Beyond this, data may be archived for evidentiary purposes, in accordance with applicable legal limitation periods.

Furthermore, certain data may be retained for longer periods when specific legal obligations or litigation requirements so require, in particular:

• Six (6) years for the retention of tax documents;

• Ten (10) years for accounting documents, in accordance with applicable legislation;

• For the entire duration of a dispute , until all legal remedies have been exhausted.

Finally, in the event of exercising a right of access, rectification, deletion or other right relating to the protection of personal data, any identity documents provided for this purpose may be kept for a maximum period of three (3) years , for evidentiary purposes.

How is your data secured?

• FLASH MARKET selects subcontractors and service providers based on strict criteria guaranteeing their compliance in terms of quality, security, reliability and resources, in order to ensure the effective implementation of appropriate technical and organizational measures, particularly with regard to the security of data processing. These subcontractors and service providers undertake to respect a level of confidentiality at least equivalent to that required of FLASH MARKET .

• FLASH MARKET takes into account the nature of the personal data processed and the risks associated with its processing. As such, we implement appropriate technical, physical, and organizational measures to ensure the security and confidentiality of personal data. These measures aim to prevent any alteration, loss, or unauthorized access to this data, whether from malicious or unauthorized third parties.

Is your data processed outside the European Union?

The various categories of data collected and processed by FLASH MARKET may be transferred to service providers located outside the European Union, such as Morocco, particularly in the context of IT services or data management related to social networks. In order to secure these international transfers, FLASH MARKET ensures that its subcontractors sign contracts based on the standard clauses defined by the European Commission to appropriately govern the transfer of data, or are subject to binding internal rules established by the supervisory authority regarding the protection of personal data. In addition, these transfers may be made to countries offering an adequate level of protection as determined by European legislation.

What are your rights?

You also have the right to restrict the processing of your personal data and to request the portability of the data you have provided, in certain circumstances defined by the legislation in force. Furthermore, you have the possibility to exercise your right to object to the processing of your personal data for reasons relating to your particular situation, if the processing is based on the legitimate interests of the controller, including profiling. In exercising this right of objection, FLASH MARKET will cease processing your data, unless there are compelling legitimate grounds for continuing the processing, and these grounds must override your interests, rights and freedoms, or if the processing is necessary for the establishment, exercise or defense of legal claims.

You also have the option to object to any processing of your data for direct marketing purposes, including associated profiling, or to withdraw your consent at any time for processing carried out on this basis. It is important to note that withdrawing your consent will not affect the lawfulness of processing carried out before its withdrawal.

In accordance with the legislation relating to the protection of personal data, you have the right to information as well as the right to access, rectify, and delete your personal data, provided that this data is not necessary for the performance of our contract, or that it is not required to enable us to comply with our legal obligations or to determine or exercise our rights. You also have the right to define instructions regarding the fate of your personal data after your death.

It is expressly stated that by virtue of your right of access, FLASH MARKET may require the payment of a reasonable fee to cover the administrative costs relating to the provision of additional copies of the personal data communicated to you.

• FLASH MARKET informs you that failure to provide or update your personal data may affect the processing of certain requests within the framework of the provision of services. In addition, any request to exercise your rights will be retained for monitoring and appropriate management purposes.

How to exercise your rights?

To exercise your rights, we invite you to send your request to FLASH MARKET exclusively electronically to the following address: contact@flashmarket.be , specifying your surname, first name, email address and, if possible, your customer reference.